// stage.reading
A GTM engineer’s portfolio: systems in production
Every system here shipped. Each deep dive covers the architecture, the trade-offs I chose, what broke, and what the numbers say. Client names anonymized; everything else is real, including the one that got wound down.
// stage.flagships
Three systems, fully documented
// stage.production
The rest of the machine room
Built as the internal intelligence backbone of FullFunnel, a US GTM agency
Customer Lifecycle Intelligence Suite
One signal layer behind every revenue conversation: reps walk into calls with auto-generated briefs, churned and closed-lost accounts are watched for re-entry signals, and ten linked Clay systems cover the lifecycle from prospect to win-back without manual research.
- ~1,000 enterprise targets tracked with hiring, funding, tech, review, and 10-K signals
- Manual research time down 80% across 50+ client deployments
- Ran the internal build desk behind it: 47 structured build requests from AEs and CSMs
Publicly featured: signal-led enrichment masterclass
Signal-Led Outbound & Battle Card Engine
Outbound driven by buying signals: competitor monitoring and trigger events decide who gets contacted, when, and with what talking points. Taught publicly as a masterclass.
- Leadership-change timing signals weighted highest; new decision-makers reevaluate vendors within 6 to 12 months
- Battle cards generated per account from competitive and review data
- Won/loss analysis of 1,369 opportunities for one client exposed an inverted ICP: "Tier 1" accounts converted at 4%, Tier 2 at 25%
GTMinds product: live and free to use
ICP Analyzer
Free analysis tool that derives a company’s real ICP from its domain. Waterfall enrichment with confidence scores and evidence trails behind every field.
- Provider waterfall: PDL → BuiltWith → crawl → LLM, with per-source cost tracking
- Confidence scores derive from data availability; a field with no evidence returns null instead of a fabricated value
- The same waterfall ran ICP scoring across 48K+ CRM records for a PE portfolio
Publicly featured: Clay × Otter.ai webinar
AI-Driven Recruiting Workflow
Clay-orchestrated sourcing plus Otter.ai voice screening: a recruiting pipeline that interviews before a human does. Featured on Clay’s official YouTube channel.
- 3 top-fit internal hires made through the pipeline
- Voice screening replaced the first human interview round
- Recruiter screening workload down ~70%
Client engagements: US, Australia, Middle East, India
Reactivation, Deliverability & Multi-Channel Systems
Closed-lost reactivation, deliverability rescues, and multi-channel engines coordinating email, LinkedIn, and calling across CRMs. The maintenance layer that keeps meetings booked.
- Closed-lost reactivation: 6 meetings, 2 closures in 5 months
- Inherited a collapse to 0.8% reply rates and 120+ burnt domains; rebuilt the sending infrastructure from scratch
- Fintech multi-channel engine: 12+ meetings in 3 months; real-estate outbound sustaining 60K+ emails/month
// stage.teardowns
Real workflows, opened up
Node-by-node walkthroughs of production n8n workflows: what they do, the one decision that mattered, and the workflow JSON, downloadable where the client allowed it.
// stage.ventures
What I built as the owner
Side venture: product & GTM lead with an engineering founding team
Koska: Voice Analytics for Physical Retail
Edge devices capturing on-ground sales conversations in stores, transcribed and scored for upsell misses, SOP compliance, and sentiment. I led it as the business owner: idea → strategy → PRD → pilots → pricing. It didn’t reach market, and that story is part of the portfolio.
- 128-call pilot analyzed for a financial-services use case
- 12-module product scope taken from concept to PRD to working pilot
- Wound down when the math got clear: hardware-gated distribution plus long retail sales cycles meant every pilot was expensive and every scale-up slower than the runway. We stopped instead of pretending.
// stage.featured
Watch the systems explained
// stage.proof
From clients, colleagues, and the Clay community
Some names anonymized to respect client confidentiality.
“Neeraj has helped us design and implement GTM systems with multiple clients. He is professional, delivers on time and is always a pleasure to work with.”
“Neeraj has been instrumental in our growth. His work always went above and beyond our expectations — he doesn’t just deliver, he thinks three steps ahead.”
“I was super impressed by the exceptional table you built and submitted for certification. Given the quality of your work, I’d love to invite you to co-host this session with me.”
“Neeraj is agile and focused on product development and go-to-market strategies. He leads with clarity — balancing core skills with the team’s goals without losing sight of either.”
“This is slick. Great work. Can I possibly get the deep dive to use as evidence for an upcoming internal improvement meeting?”
“Thanks a lot for sending these videos over — this is some really powerful stuff! It’s great to see it in action, so many possibilities.”
“We trust your expertise — we look forward to connecting once you are ready with a first pass!”
“Super helpful overview to orient us on the work you’ve done — looks great and really interested to dive a bit deeper.”
“This is next level. Love it!”
// stage.book
Evaluating me, or want one of these built?
Interviewers: every deep dive ends with what I’d do differently. Ask me about those.